Light Up Your Day
The Wild Florist | Brand Launch
Inviting people to see the world through a lighter lens.
Following legalization in 2018, competition in the cannabis sector lit up, but with so many options buying weed started feeling a little complicated. Fire & Flower set out to remind consumers that they offered an easy, personalized experience with the launch of The Wild Florist. This curated in-house cannabis brand focused on optimism and approachability, showcasing modern design with a quality product.
The Wild Florist message? In a time of uncertainty, Fire & Flower wanted people see the world through a lighter lens.
Lighting Up the Brand
In every interaction with the brand, we wanted people to feel understood, appreciated and uplifted. Our 'Light Up Your Day' concept looked to transport the viewer into the world of each strain, 'Tropical Gelato' and 'Magic Mint’, with rich colour and striking imagery. Outputs included in-store signage and social content.
Creative Process
With branding locked in, we got to work bringing the elements off the page and into reality. Using the brand’s visual identity as a foundation, we brought our concept to life with translucent geometric propping and bold lighting. Here’s a sneak peek into my process from inspiration to preliminary concepts and finally to the photography you’ve seen above.
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CCO: Erin Kawalecki, Brand Design: Esra Tasdemir, CW: Ian Dunlop, Art Direction: Chenice Piercy